Spartivento Group nowadays counts over 100 yachts and has more than 10 000 customers on a yearly basis, operating from 7 bases in Italy. Their story, however, begun on a much smaller scale, in 2001 when Stefano Pizzi established the company in the small town of Calabria. The humble beginning included only two boats and a vision. Focusing on the years of sailing experience and knowledge of the sailing area, Spartivento sustained it's impressive growth over the last 20 years. The company complemented its initial internal strengths with continuous investment into new sailing boats and supreme client experience, culminating in 2019 with the spinoff brand of Sailux within the Spartivento Group.
Drawing from the company's specific strengths, experience and knowledge while constantly having in mind the vision of the future is what kept building the success of the Spartivento Group, which now encompasses four different brands. Each of the four brands serves its unique purpose and perfectly aligns with the company's vision to ensure a complete service ranging from yacht acquisition, charter, maintenance and yacht sales.
Drawing from the expansion of the company and its growth, Spartivento Group 2019 launched their latest brand Sailux, which focuses on providing the ultimate experience to their clients revolving around the idea of having a top-notch delivery of services onboard luxury catamarans, which supports the idea of a personalized approach to their luxury-oriented clients. This is a stepping stone that firmly supports Spartivento Group's next steps, which entail being present on the Mediterranean and extending their reach beyond Italy's borders.
Iole PizziMarketing & Busisness Developer
Understanding the client's needs and supporting the clients in every step of the buying and chartering processes is something that is firmly embedded the in the core of the business philosophy of Spartivento Group. Providing 24-hour week-round support is one of the key measures, which is an example of the company's commitment to ensure that clients know that they are in safe hands and that their needs come first.
Other examples of client care and focus are emphasized by easy-to-read blog posts, news and sharing of the knowledge and experiences of Spartivento's senior skippers, which helps the clients get familiar with the sailing area of their choice.
As Spartivento started from the south of Italy, it was a logical step forward to gradually ensure the presence of its yachts in all of the key locations throughout the south of Italy. As the company grew year by year, it was imperative to broaden the offer and provide an abundance of sailing area choices across the Italian coastline. But being present for Spartivento is also a matter of being present in the mind of the clients, especially when they think about chartering a yacht in southern Italy. To achieve this, the company provides real examples and testimonials of their clients on their webpage so interested clients know that they will receive the best possible value and care during their sailing holiday.
Being present and available to serve the client's needs by providing your unique services in both physical and psychological sense is something to be pursued in any service industry. Spartivento Group implements this client-oriented perspective of doin business with genuine commitment.
Today Spartivento grew so much from its beginnings, and Spartivento Group found practical advantages in using Booking Manager from day one and at each step of the way of the 20-year journey. It was crucial that Spartivento had access to a system that fully supported its growth with functionality in simplifying billing, reporting and analytics to fuel the strategical approach to furthering the brand.