YAL’OOU

LUXURY MEETS SUSTAINABILITY: THE ESSENCE OF YACHTING IN GREECE

YAL’OOU is Luxury Yacht Charter company founded by Francesco Lemonis in 2021, who transformed his passion for yachting and deep industry expertise into a thriving luxury charter brand. Their story began earlier in 2017 with a single Yacht, but it officially launched 4 years later with a modest fleet of 3 vessels from the famous island of Mykonos.

Guided by a passion for refined service and meaningful connections, their mission is to ensure that every guest not only enjoys a traditional Yacht Charter, but truly experiences the essence of YAL’OOU. This essence is shaped by exclusivity, sophistication, and authentic connection, which define every moment at sea. Following continued success, they quickly expanded their fleet to become leading charter fleet in the Aegean Sea and a symbol of modern Greek hospitality. YAL’OOU combines luxury with sustainability and is internationally recognized for environmentally conscious yachting in Greece. By integrating eco-friendly practices into every aspect of their service, they offer guests an indulgent experience that respects and protects the natural environment throughout their charter.

FUSION OF VISION: TWO LEADERS, ONE DESTINATION

The meaningful story of the company begins with their name “YAL’OOU”.  It combines the Greek greeting “ya sou” (γεια σου) with the familiar English “hello,” offering a warm invitation to experience the Greek coastline with ease, comfort, and freedom. YAL’OOU offers an innovative fleet of 23 premium vessels, including 3 Power Catamarans, 8 elegant Motor Yachts, and 12 comfortable Motor Boats. Their fleet features a range of boat sizes and specifications tailored to suit diverse client preferences. Offering flexible charter options for hourly, daily, multi-day, and weekly charters from 4 strategic bases in the Aegean Sea: Marina Glyfada in Athens, Kalo Livadi and Ornos Bay on Mykonos, and Paros Port. From these ideal starting points, guests can experience their itineraries across 17 stunning destinations, with each offering something unique to discover.

In 2025, YAL’OOU made a powerful move by merging with L’O Yachting, a pioneering fleet in the Aegean area for daily charter, combining strengths to redefine luxury yachting. The merger created one of the largest and most diverse fleets in Greece, with over 50 Yachts now under the YAL’OOU  brand. Behind their success lies a dedicated and continuously evolving team, with ongoing investment in their development as a core priority. This commitment is reflected in structured training programs, professional certifications, and internal communication efforts that promote growth and maintain the highest standards of service. Looking ahead, their goal is to establish the iconic “Y” as the definitive symbol that has earned recognition, inspired trust, and become synonymous with yachting in Greece.

“We’ve successfully used the Booking Manager system from the start and truly appreciate their continual updates and innovation, especially the recent HubSpot integration. Becoming an exclusive Golden Partner demonstrates our deep trust in their reliable support for our business.”

Francesco Lemonis

CEO

THE POWER OF COLLABORATION: COMBINING LUXURY WITH TECHNOLOGY

From the start, YAL’OOU has trusted Booking Manager to drive their growth and streamline operations effectively. Booking manager’s ability to provide accurate, high-quality data has enabled them to clearly understand client needs, streamline operations, reduce costs, and scale efficiently during critical growth phases. The reliability of the system’s insights remains a key asset to their success. Furthermore, their support team is reliable and responsive, offering dedicated guidance throughout onboarding process, combining technical expertise with professional care.

By Booking Manager HubSpot integration, charter schedules and client communications are merged into one system, making it easier for the sales team to manage the entire client journey seamlessly. Recognizing the consistent value that Booking Manager brings in driving efficiency, growth, and long-term success, YAL’OOU chose to elevate their continuous collaboration by becoming an exclusive Golden Partner.