Being on the market for an extended period is always a challenge in order to continuously grow your business. The diversification strategy of Vernicos Yachts was the transformative element that enabled the company to keep thriving in the charter industry for such an extensive period.
Diversification of the charter fleet is one segment which enables the offering of their fleet of sailing yachts and motor yachts through an extensive network in the East Mediterranean. The business model diversification is the other segment which provided them with the opportunity to become the official dealer in Greece for renowned boatbuilders such as Beneteau and Lagoon enabling yet another stream of revenue.
But it doesn’t end there for Vernicos Yachts, as it is one of the few companies that can offer their own hotels to their clients, showing the transformative nature of the company that sustained their growth for so long.
As our fleet continuously grew, so did the variety of our services. The key to our longevity and expansion over 40 years lies in the company's adaptability and transformational energy, which was always focused on our clients. Being a Silver Partner with MMK for the past two years helped us complete our digital transition and enabled us to put an even greater emphasis towards efficiency.